The Facebook Site Governance Vote is up, so I thought it was about time I sum up the “Facebook experience” as I have come to call it.
(if you don’t know what I am talking about you can read this)
For more information on the vote, please read Mark Zuckerberg’s blog post.
I have received many questions about why I think my group went viral and why it grew so rapidly, when there were at least two other groups that didn’t.
One very important factor is that I was first. Secondly I had a big portion of luck.
Furthermore, what I had that the other two group administrators didn’t have, was a huge network *outside* of Facebook that I could tap into.
The two other groups were started by Facebook members, using Facebook only to promote their groups. This of course almost limits them to status updates and writing their friends personally. I, on the other hand, had my blog, twitter and Facebook as tools.
Facebook is a walled garden, blogs and twitter aren’t.
I would for instance search for FacebookToS on twitter and send a tweet to everyone who mentioned it encouraging them join my group. This allowed me to reach people whom I didn’t already know, and through the re-tweet mechanism they all forwarded it to their friends in their networks and so on. The social amplifier.
Lastly, I had mainstream media.
The case was picked up from the Norwegian newspapers already on the first day of the campaign. Norway has 1,5 million users on Facebook. On the second night of the campaign the US mainstream media jumped on the bandwagon and the group was mentioned in the morning news on CNN and later on the Situation Room.
Some numbers.
One of my Facebook links on twitter was clicked 1,346 times. I had two more but unfortunately don’t have any stats for these.
Dennis Howlett who blogged about the incident here, here, here and here on 3 different blogs, had 23,000 page views on those posts.
(thank you, Dennis!)
I at the time had 742 followers on twitter, Dennis had 2,923.
I had about 400 friends on Facebook.
Facebook contacted me very early on, letting me know they were on the case, and have kept me in the loop ever since. And it has been a great experience to be part of the process.
So what has actually been going on behind the doors?
Facebook has read every post and discussion on the Bill of Rights / ToS groups, noted the users concerns and questions and tried to answer these with the new documents. I am not sure how much of this I can blog about, so I will just say that Facebook has really done a phenomenal job in making sure everyone’s interests are taken care of. (thank you Barry for the behind-the-scenes work)
The vote ends on April 23, 2009 at 11:59am (PDT) and will be binding if 30% or more of all active users (an active user is someone who has logged in to the site in the past 30 days) vote. Which means somewhere around 70 million users need to vote.
So far 55,179 users have casted their votes.
Statement of Rights and Responsibilites
Response to Comments from users and experts on the Proposed Statement of Rights and Responsibiliteis:
http://www.facebook.com/note.php?note_id=183535615300
Statement of Rights and Responsibilities:
http://www.facebook.com/note.php?note_id=183538190300
Facebook Principles
Response to Comments from users and experts on the Proposed Facebook Principles:
http://www.facebook.com/note.php?note_id=183539710300
Facebook Principles:
http://www.facebook.com/note.php?note_id=183540865300
Current Terms:
http://www.facebook.com/terms.php
Facebook Site Governance Page:
http://www.facebook.com/fbsitegovernance










Jim R 09:11 on Saturday, 25 April, 2009 Permalink
I don’t see what the point of voting on a new TOS is when Facebook just violated the old TOS:
http://blogs.telegraph.co.uk/milo_yiannopoulos/blog/2009/04/24/randi_zuckerbergs_friend_julia_allison_mysteriously_gets_18500_new_facebook_fans_overnight
The comments are especially enlightening…